Post by diparani on Jan 15, 2022 5:18:47 GMT -5
It's always more or less the same thing: the ease of production — and increasingly high consumption of assets — hasPhilippines Phone Number List led companies to have to manage a very complex environment. This situation is the result of the proliferation of creation tools, hosting offers, distribution platforms, etc. In large companies, everyone stores images using their own tools: communication uses the company's website, marketing uses its merchandising tools and e-commerce solutions, corporate communication relies on its brand center, etc. This phenomenon is amplified as the number of subsidiaries and countries increases.
Beyond the obvious consequences, such as cost, safety, or inefficiency, this poses real problems. The first duplicates and, for example, not indexing content in the same way as the original, or unifying filenames and attached keywords. This creates differences which, of course, create confusion. Finally, there are intellectual property issues — often when an asset is copied, its rights won't be copied, leading to inappropriate use and potentially exposing you to legal risk — and copyright issues. use of channels, such as when an asset acquired for digital use can only be used in paper form. Presented permissions for use will be ignored, and companies will have to answer for them in court and believe me, it's no picnic.
This expression comes from the computer world. It is not just about creating a unique documentary reference, but also about using it as a unique source of distribution. From a digital point of view, it is as if a database were also used as a content server. In practice, pre-existing software will not be modified, but will use links (i.e. URLs) to the content. It's a very smooth transition: rather than copying the asset into a local library, you just have to insert it. This is why the Single Source of Truth content repository solution is the perfect solution for Marketing Resource Management (MRM) or Digital Asset Management (DAM)
Beyond the obvious consequences, such as cost, safety, or inefficiency, this poses real problems. The first duplicates and, for example, not indexing content in the same way as the original, or unifying filenames and attached keywords. This creates differences which, of course, create confusion. Finally, there are intellectual property issues — often when an asset is copied, its rights won't be copied, leading to inappropriate use and potentially exposing you to legal risk — and copyright issues. use of channels, such as when an asset acquired for digital use can only be used in paper form. Presented permissions for use will be ignored, and companies will have to answer for them in court and believe me, it's no picnic.
This expression comes from the computer world. It is not just about creating a unique documentary reference, but also about using it as a unique source of distribution. From a digital point of view, it is as if a database were also used as a content server. In practice, pre-existing software will not be modified, but will use links (i.e. URLs) to the content. It's a very smooth transition: rather than copying the asset into a local library, you just have to insert it. This is why the Single Source of Truth content repository solution is the perfect solution for Marketing Resource Management (MRM) or Digital Asset Management (DAM)