Post by sagor429 on Mar 4, 2021 5:33:07 GMT -5
Many companies make the mistake of thinking their target Email list audience is a small niche of people. If Sally sells seashells by the seashore, then who is her target market? Seashell buyers by the seashore, right? What about a daughter living in the city that wants to buy seashells for her parent's beach house? She may not live near the beach nor is Email list she a regular seashell buyer, but either way you look at it, she wants to buy seashells and therefore, she is a prospect (and potential money in Sally's pocket). Don't limit yourself to just a small perceived niche. The beauty of starting out with a broader approach is that you can always drill
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The content of your email should not only Email list incorporate your main offer, but should also give your readers a reason to believe that you are a reputable company. Remember these people don't know who you are, so give them a reason to trust you - fast. You don't need to give the entire history of how the company was founded, who the owner is, how many employees there are, blah, blah, blah...but, something simple like "Serving the people of Lane county Email list for 10 years" or "20 years in business"
Discounts are always a great way of getting Email list some traffic through your door. Think about your past promotions. What promotions worked the best with your current customers? Was it a "buy one, get one free" or a "$10 off" coupon? Utilizing what has worked best with your current customers will almost certainly work with new customers as well. It has to be compelling enough for folks to want to check you out - visit your store or take some time to look at your website. We also can't stress this enough - your
The content of your email should not only Email list incorporate your main offer, but should also give your readers a reason to believe that you are a reputable company. Remember these people don't know who you are, so give them a reason to trust you - fast. You don't need to give the entire history of how the company was founded, who the owner is, how many employees there are, blah, blah, blah...but, something simple like "Serving the people of Lane county Email list for 10 years" or "20 years in business"