Post by ansarulit11 on Nov 3, 2022 3:58:44 GMT -5
So how does the Airbnb experience add meaning to your life? Bernadette: Well you know, this idea of wanting to matter. The fact that somebody sees you. An example again with Airbnb: I email a host and I say — Airbnb have it all set up to encourage you to share with the host — this is who I am, this is why I’m coming, this is who I’m traveling with. You know, I’ve had conversations with Airbnb people about personal circumstances that I probably haven’t had with friends. We’re coming here, and this is why we’re coming, and we love your place. With one guy we were talking about the fact that my son was waiting for his exam results and he was saying, “I’m sure your son’s really smart,” and I said, “Well, what about you? You’re a graduate of Cambridge University!” So we’ve seen each other, and that’s the magic of it.
We actually see each other as human beings, not just philippines photo editor people in a transaction. Demian: So it’s actually those tea kettle kind of moments that are cropping up there. Bernadette: Yeah. Yeah. If you want to go back to the psychology of it, which is fantastic. I’ve got a huge interest in behavioral economics as well and how we create this intangible value that isn’t just about the exchange of the thing. Demian: I have a relationship with this mechanic in our neighborhood who I pay a lot of money, and I know I could go somewhere to get it really cheaper, but it’s like, if I go somewhere cheaper I know the experience is going to be awful and they’re going to try to upsell me for everything else. I know if I talk to my buddy who’s the mechanic who works on my car, and he takes very good care of my car, and he takes the time to chat with me, and I love it for that reason.
I tell my wife Yeah I could get it cheaper, but I don’t want to.” Bernadette: Yeah, because it’s worth it to you. Demian: It really is. Bernadette: That is priceless. It’s like the Uber thing. Taxi companies didn’t realize — obviously digital enables this to happen — but taxi companies were slow to realize that what’s important to people is not just the ride to the airport. the knowing that I’m going to get to the airport because the Uber ride will be there. So when I dial the cab I’m pacing up and down outside the hotel, going “Is he going to get here? Is he stuck in a traffic jam?” And Uber for me, all of the value in Uber is knowing that I’m not going to be at the back of a taxi queue at the airport when I arrive — that my car is waiting, and I’ll get there.
We actually see each other as human beings, not just philippines photo editor people in a transaction. Demian: So it’s actually those tea kettle kind of moments that are cropping up there. Bernadette: Yeah. Yeah. If you want to go back to the psychology of it, which is fantastic. I’ve got a huge interest in behavioral economics as well and how we create this intangible value that isn’t just about the exchange of the thing. Demian: I have a relationship with this mechanic in our neighborhood who I pay a lot of money, and I know I could go somewhere to get it really cheaper, but it’s like, if I go somewhere cheaper I know the experience is going to be awful and they’re going to try to upsell me for everything else. I know if I talk to my buddy who’s the mechanic who works on my car, and he takes very good care of my car, and he takes the time to chat with me, and I love it for that reason.
I tell my wife Yeah I could get it cheaper, but I don’t want to.” Bernadette: Yeah, because it’s worth it to you. Demian: It really is. Bernadette: That is priceless. It’s like the Uber thing. Taxi companies didn’t realize — obviously digital enables this to happen — but taxi companies were slow to realize that what’s important to people is not just the ride to the airport. the knowing that I’m going to get to the airport because the Uber ride will be there. So when I dial the cab I’m pacing up and down outside the hotel, going “Is he going to get here? Is he stuck in a traffic jam?” And Uber for me, all of the value in Uber is knowing that I’m not going to be at the back of a taxi queue at the airport when I arrive — that my car is waiting, and I’ll get there.