Post by rana on Dec 20, 2022 5:57:27 GMT -5
Take risks: the most difficult thing in an organization is the fear of change. It is human, but it is also the reason why we are not moving fast enough in relation to the challenges posed by the IPCC today. Taking the decision to launch a zero-nitrite ham that does not have the pink color of other products on the market is a risk that must be assumed. Removing the cases that are part of the prestige of high-end Whiskey offerings like Aberlour does is taking a risk. But these are decisions that honor the brands and set them apart from their competitors. They thus send a clear message: we are ready to leave conventions to really improve things. Communicate on its actions: too often brands are cautious on this point for fear of greenwashing.
But, on the condition of working on sincere (https://dbtodata.com/email-data/) communication, it is the only solution to set up new market standards and justify its difference. Also on condition that you allow yourself to get away from purely rational arguments and explore the field of emotion, as with Les 2 Vaches for example. What trends are to be observed in the field of responsible marketing, on the side of consumers and brands? Regarding trends, I would say that we are gradually moving from approaches to optimizing the offer or setting up virtuous sectors which consist in doing "less harm" than before, to approaches that focus on the " decidedly better”. We are seeing the emergence of a new generation of regenerative brands, that is, brands that want to “give back.
But, on the condition of working on sincere (https://dbtodata.com/email-data/) communication, it is the only solution to set up new market standards and justify its difference. Also on condition that you allow yourself to get away from purely rational arguments and explore the field of emotion, as with Les 2 Vaches for example. What trends are to be observed in the field of responsible marketing, on the side of consumers and brands? Regarding trends, I would say that we are gradually moving from approaches to optimizing the offer or setting up virtuous sectors which consist in doing "less harm" than before, to approaches that focus on the " decidedly better”. We are seeing the emergence of a new generation of regenerative brands, that is, brands that want to “give back.